Case Stu­dies

How our cus­to­mers use myconvento

Case 1

Broad­cast Company

A big Euro­pean tele­vi­si­on chan­nel who is also a digi­tal enter­tain­ment pro­vi­der uses mycon­ven­to on his own ser­ver and with his own data­ba­se in the mycon­ven­to data cen­ter (“hos­ted app­li­an­ce”). We have deve­lo­p­ped a “press lounge” for inte­res­ted jour­na­lists to direct­ly sub­scri­be on the company’s web­site. Spe­cial jour­na­list requests are auto­ma­ti­cal­ly shown in the dis­tri­bu­ti­on lists of the mycon­ven­to sys­tem which is an important base for an accu­ra­te and indi­vi­du­al ser­vice for every media repre­sen­ta­ti­ve. Fur­ther­mo­re, the Media Group orga­ni­zes events (Annu­al Press Con­fe­rence, quar­ter­ly reports, press con­fe­ren­ces and road shows) via the mycon­ven­to cam­pai­gn modu­le. Various depart­ments main­tain dif­fe­rent con­ta­ct part­ners. The mycon­ven­to cli­ent manage­ment sepa­ra­tes the­se tar­get groups so that each user group can work with its own data.

Case 2

Mul­ti­na­tio­nal Organisation

Our big­gest inter­na­tio­nal cli­ent is a pan-Euro­pean mul­ti­na­tio­nal orga­ni­sa­ti­on which works suc­cess­ful­ly and trans­par­ent­ly in five coun­tries on a uni­form Eng­lish inter­face with a uni­form data­ba­se. Addres­ses are main­tai­ned indi­vi­du­al­ly wit­hin the dif­fe­rent coun­tries. Mai­lings are howe­ver main­ly effec­ted from one loca­ti­on whe­re the cen­tral qua­li­ty con­trol of the con­ta­ct manage­ment takes place as well.

Case 3

Tra­ding Company

A retail group with more than 60 years of com­pa­ny histo­ry is also one of our mycon­ven­to cus­to­mers. The com­pa­ny runs a lar­ge num­ber of own stores and thousands of depots in spe­cial­ty and food shops. Online shops in Ger­ma­ny and abroad are also part of the group. Regar­ding mycon­ven­to, the users focus on pro­duct PR and sales-sup­por­ting PR. Hund­reds of mai­lings of dif­fe­rent sizes are effec­ted with myconvento.

Case 4

NGO

One of the big cha­ri­ty and aid orga­ni­sa­ti­ons in Ger­ma­ny belongs to our cus­to­mers. The non-pro­fit orga­ni­sa­ti­on is enga­ged in diver­se social and cha­ri­ta­ble are­as and is repre­sen­ted by near­ly 300 regio­nal, district and local asso­cia­ti­ons throughout the coun­try. mycon­ven­to does not only help to ser­ve media and jour­na­lists but also to main­tain the inter­nal data and addres­ses of more than 14,000 full-time employees. mycon­ven­to mana­ges the asso­cia­ti­on mem­bers who are regu­lar­ly infor­med about inter­nal news. The cli­ent manage­ment is used here as well: Dif­fe­rent regio­nal orga­ni­sa­ti­ons access their own indi­vi­du­al data to be main­tai­ned by them­sel­ves. Inter­nal data (asso­cia­ti­on mem­bers) and exter­nal data (media and jour­na­lists) can thus be clear­ly separated.

 

Case 5

Stock-lis­ted Company

For a lar­ge DAX group, we con­nec­ted the inhouse Con­tent Manage­ment Sys­tem with mycon­ven­to. All press relea­ses, images and texts crea­ted or uploa­ded in mycon­ven­to auto­ma­ti­cal­ly feed the company’s web­site, which is par­ti­cu­lar­ly con­ve­ni­ent. Mai­lings and the publi­ca­ti­on on the web­site are thus effec­ted at the same time and in one step.

 

Case 6

Amu­se­ment park

A lar­ge the­me and adven­ture park uses the com­for­ta­ble mycon­ven­to con­nec­tion to the inhouse press lounge: jour­na­lists can sub­scri­be for dif­fe­rent topics and their data are then assi­gned to the cor­re­spon­ding dis­tri­bu­ti­on lists in mycon­ven­to. At the same time, the con­ta­ct data are crea­ted or updated – inclu­ding a pre­vious check, if dupli­ca­tes or data updates are con­cer­ned. This also works vice ver­sa: if jour­na­lists want to unsub­scri­be, their data are remo­ved from the data­ba­se after a pre­vious check. mycon­ven­to thus mana­ges the cen­tral address manage­ment on a lar­ge sca­le all around events, enter­tain­ment and infor­ma­ti­on transfer.

Case 7

Real Esta­te

A glo­bal ser­vice com­pa­ny of the real-esta­te indus­try inten­se­ly uses the mycon­ven­to clip­ma­na­ger for media moni­to­ring: Press clip­pings are uploa­ded by a big media obser­ver. Fur­ther arti­cles are ent­e­red into the Clip­ma­na­ger by the com­pa­ny its­elf. The arti­cles are cate­go­ri­sed and eva­lua­ted accord­ing to indi­vi­du­al cri­te­ria (qua­li­ta­tively and quan­ti­ta­tively). Fur­ther pro­ces­sing allows to dis­tri­bu­te press reviews and to crea­te ela­bo­ra­ted media analyses.

Case 8

Auto­mo­bi­le manufacturer

For an estab­lis­hed auto­mo­bi­le manu­fac­tu­rer, mycon­ven­to deve­lo­ped a “test car main­ten­an­ce” the com­pa­ny has now suc­cess­ful­ly been working with for years. It is con­nec­ted with the inhouse jour­na­lists data­ba­se and main­tai­ned by the press depart­ment. Its employees can thus sche­du­le and mana­ge the len­ding of test cars to inte­res­ted jour­na­lists. A calen­dar fea­ture always shows, which car has been lend to whom and when it will be avail­ab­le again. A sophisti­ca­ted order manage­ment, a remin­der func­tion and exten­si­ve repor­ting pos­si­bi­li­ties round out the system.

Case 9

Insuran­ce group

A Swiss insuran­ce group uses mycon­ven­to for an effec­ti­ve manage­ment of requests from inte­res­ted media repre­sen­ta­ti­ves and fur­ther mul­ti­pliers. The record­ing of enqui­rers incl. check for dupli­ca­tes, the con­ta­ct notes as well as the for­war­ding func­tion and resub­mis­si­on are effec­ted quick­ly and easi­ly in one working step. This gua­ran­tees that no requests get lost or are respon­ded delay­ed any more.

rea­dy to revo­lu­tio­ni­ze your communication?

Now…

Refe­ren­ces

Postbank
Aktion Mensch
ABB
AEA
DAF
Johanniter
Freudenberg
Kolbenschmidt
LfA
Pro7
Ravensburger
Pfeiffer
Schaeffler
Rittal
Rheinmetall
ThyssenKrupp
Tchibo
UI
UniCredit

pressbasePLUS
Online-Präsentation 

Bitte wählen Sie Ihren Wunschtermin:

Dienstag, 9. Juli, 15.00 Uhr

Donnerstag, 11. Juli, 11.00 Uhr

Dienstag, 16. Juli, 15.00 Uhr

Freitag, 19. Juli, 11.00 Uhr

Vielen Dank für Ihr Interesse

Füllen Sie das folgende Formular aus und es wird sich so schnell wie möglich jemand aus unserem Team mit Ihnen in Verbindung setzen.

Kontakt

Datenschutzhinweis