Case Stu­dies

How our cus­to­mers use myconvento

Case 1

Broad­cast Company

A big Euro­pean tele­vi­si­on chan­nel who is also a digi­tal enter­tain­ment pro­vi­der uses mycon­ven­to on his own ser­ver and with his own data­ba­se in the mycon­ven­to data cen­ter (“hos­ted app­li­an­ce”). We have deve­lo­p­ped a “press lounge” for inte­res­ted jour­na­lists to direct­ly sub­scri­be on the company’s web­site. Spe­cial jour­na­list requests are auto­ma­ti­cal­ly shown in the dis­tri­bu­ti­on lists of the mycon­ven­to sys­tem which is an important base for an accu­ra­te and indi­vi­du­al ser­vice for every media repre­sen­ta­ti­ve. Fur­ther­mo­re, the Media Group orga­ni­zes events (Annu­al Press Con­fe­rence, quar­ter­ly reports, press con­fe­ren­ces and road shows) via the mycon­ven­to cam­pai­gn modu­le. Various depart­ments main­tain dif­fe­rent con­ta­ct part­ners. The mycon­ven­to cli­ent manage­ment sepa­ra­tes the­se tar­get groups so that each user group can work with its own data.

Case 2

Mul­ti­na­tio­nal Organisation

Our big­gest inter­na­tio­nal cli­ent is a pan-Euro­pean mul­ti­na­tio­nal orga­ni­sa­ti­on which works suc­cess­ful­ly and trans­par­ent­ly in five coun­tries on a uni­form Eng­lish inter­face with a uni­form data­ba­se. Addres­ses are main­tai­ned indi­vi­du­al­ly wit­hin the dif­fe­rent coun­tries. Mai­lings are howe­ver main­ly effec­ted from one loca­ti­on whe­re the cen­tral qua­li­ty con­trol of the con­ta­ct manage­ment takes place as well.

Case 3

Tra­ding Company

A retail group with more than 60 years of com­pa­ny histo­ry is also one of our mycon­ven­to cus­to­mers. The com­pa­ny runs a lar­ge num­ber of own stores and thousands of depots in spe­cial­ty and food shops. Online shops in Ger­ma­ny and abroad are also part of the group. Regar­ding mycon­ven­to, the users focus on pro­duct PR and sales-sup­por­ting PR. Hund­reds of mai­lings of dif­fe­rent sizes are effec­ted with myconvento.

Case 4

NGO

One of the big cha­ri­ty and aid orga­ni­sa­ti­ons in Ger­ma­ny belongs to our cus­to­mers. The non-pro­fit orga­ni­sa­ti­on is enga­ged in diver­se social and cha­ri­ta­ble are­as and is repre­sen­ted by near­ly 300 regio­nal, district and local asso­cia­ti­ons throughout the coun­try. mycon­ven­to does not only help to ser­ve media and jour­na­lists but also to main­tain the inter­nal data and addres­ses of more than 14,000 full-time employees. mycon­ven­to mana­ges the asso­cia­ti­on mem­bers who are regu­lar­ly infor­med about inter­nal news. The cli­ent manage­ment is used here as well: Dif­fe­rent regio­nal orga­ni­sa­ti­ons access their own indi­vi­du­al data to be main­tai­ned by them­sel­ves. Inter­nal data (asso­cia­ti­on mem­bers) and exter­nal data (media and jour­na­lists) can thus be clear­ly separated.

 

Case 5

Stock-lis­ted Company

For a lar­ge DAX group, we con­nec­ted the inhouse Con­tent Manage­ment Sys­tem with mycon­ven­to. All press relea­ses, images and texts crea­ted or uploa­ded in mycon­ven­to auto­ma­ti­cal­ly feed the company’s web­site, which is par­ti­cu­lar­ly con­ve­ni­ent. Mai­lings and the publi­ca­ti­on on the web­site are thus effec­ted at the same time and in one step.

 

Case 6

Amu­se­ment park

A lar­ge the­me and adven­ture park uses the com­for­ta­ble mycon­ven­to con­nec­tion to the inhouse press lounge: jour­na­lists can sub­scri­be for dif­fe­rent topics and their data are then assi­gned to the cor­re­spon­ding dis­tri­bu­ti­on lists in mycon­ven­to. At the same time, the con­ta­ct data are crea­ted or updated – inclu­ding a pre­vious check, if dupli­ca­tes or data updates are con­cer­ned. This also works vice ver­sa: if jour­na­lists want to unsub­scri­be, their data are remo­ved from the data­ba­se after a pre­vious check. mycon­ven­to thus mana­ges the cen­tral address manage­ment on a lar­ge sca­le all around events, enter­tain­ment and infor­ma­ti­on transfer.

Case 7

Real Esta­te

A glo­bal ser­vice com­pa­ny of the real-esta­te indus­try inten­se­ly uses the mycon­ven­to clip­ma­na­ger for media moni­to­ring: Press clip­pings are uploa­ded by a big media obser­ver. Fur­ther arti­cles are ent­e­red into the Clip­ma­na­ger by the com­pa­ny its­elf. The arti­cles are cate­go­ri­sed and eva­lua­ted accord­ing to indi­vi­du­al cri­te­ria (qua­li­ta­tively and quan­ti­ta­tively). Fur­ther pro­ces­sing allows to dis­tri­bu­te press reviews and to crea­te ela­bo­ra­ted media analyses.

Case 8

Auto­mo­bi­le manufacturer

For an estab­lis­hed auto­mo­bi­le manu­fac­tu­rer, mycon­ven­to deve­lo­ped a “test car main­ten­an­ce” the com­pa­ny has now suc­cess­ful­ly been working with for years. It is con­nec­ted with the inhouse jour­na­lists data­ba­se and main­tai­ned by the press depart­ment. Its employees can thus sche­du­le and mana­ge the len­ding of test cars to inte­res­ted jour­na­lists. A calen­dar fea­ture always shows, which car has been lend to whom and when it will be avail­ab­le again. A sophisti­ca­ted order manage­ment, a remin­der func­tion and exten­si­ve repor­ting pos­si­bi­li­ties round out the system.

Case 9

Insuran­ce group

A Swiss insuran­ce group uses mycon­ven­to for an effec­ti­ve manage­ment of requests from inte­res­ted media repre­sen­ta­ti­ves and fur­ther mul­ti­pliers. The record­ing of enqui­rers incl. check for dupli­ca­tes, the con­ta­ct notes as well as the for­war­ding func­tion and resub­mis­si­on are effec­ted quick­ly and easi­ly in one working step. This gua­ran­tees that no requests get lost or are respon­ded delay­ed any more.

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Refe­ren­ces

Postbank
Aktion Mensch
ABB
AEA
DAF
Johanniter
Freudenberg
Kolbenschmidt
LfA
Pro7
Ravensburger
Pfeiffer
Schaeffler
Rittal
Rheinmetall
ThyssenKrupp
Tchibo
UI
UniCredit

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