Case Studies

How our customers use myconvento

Case 1

Broadcast Company

A big European tele­vi­sion chan­nel who is also a digit­al enter­tain­ment pro­vider uses mycon­vento on his own serv­er and with his own data­base in the mycon­vento data cen­ter (“hos­ted appli­ance”). We have developped a “press lounge” for inter­ested journ­al­ists to dir­ectly sub­scribe on the company’s web­site. Spe­cial journ­al­ist requests are auto­mat­ic­ally shown in the dis­tri­bu­tion lists of the mycon­vento sys­tem which is an import­ant base for an accur­ate and indi­vidu­al ser­vice for every media rep­res­ent­at­ive. Fur­ther­more, the Media Group organ­izes events (Annu­al Press Con­fer­ence, quarterly reports, press con­fer­ences and road shows) via the mycon­vento cam­paign mod­ule. Vari­ous depart­ments main­tain dif­fer­ent con­tact part­ners. The mycon­vento cli­ent man­age­ment sep­ar­ates these tar­get groups so that each user group can work with its own data.

Case 2

Multinational Organisation

Our biggest inter­na­tion­al cli­ent is a pan-European mul­tina­tion­al organ­isa­tion which works suc­cess­fully and trans­par­ently in five coun­tries on a uni­form Eng­lish inter­face with a uni­form data­base. Addresses are main­tained indi­vidu­ally with­in the dif­fer­ent coun­tries. Mail­ings are how­ever mainly effected from one loc­a­tion where the cent­ral qual­ity con­trol of the con­tact man­age­ment takes place as well.

Case 3

Trading Company

A retail group with more than 60 years of com­pany his­tory is also one of our mycon­vento cus­tom­ers. The com­pany runs a large num­ber of own stores and thou­sands of depots in spe­cialty and food shops. Online shops in Ger­many and abroad are also part of the group. Regard­ing mycon­vento, the users focus on product PR and sales-sup­port­ing PR. Hun­dreds of mail­ings of dif­fer­ent sizes are effected with myconvento.

Case 4


One of the big char­ity and aid organ­isa­tions in Ger­many belongs to our cus­tom­ers. The non-profit organ­isa­tion is engaged in diverse social and char­it­able areas and is rep­res­en­ted by nearly 300 region­al, dis­trict and loc­al asso­ci­ations through­out the coun­try. mycon­vento does not only help to serve media and journ­al­ists but also to main­tain the intern­al data and addresses of more than 14,000 full-time employ­ees. mycon­vento man­ages the asso­ci­ation mem­bers who are reg­u­larly informed about intern­al news. The cli­ent man­age­ment is used here as well: Dif­fer­ent region­al organ­isa­tions access their own indi­vidu­al data to be main­tained by them­selves. Intern­al data (asso­ci­ation mem­bers) and extern­al data (media and journ­al­ists) can thus be clearly separated.


Case 5

Stock-listed Company

For a large DAX group, we con­nec­ted the inhouse Con­tent Man­age­ment Sys­tem with mycon­vento. All press releases, images and texts cre­ated or uploaded in mycon­vento auto­mat­ic­ally feed the company’s web­site, which is par­tic­u­larly con­veni­ent. Mail­ings and the pub­lic­a­tion on the web­site are thus effected at the same time and in one step.


Case 6

Amusement park

A large theme and adven­ture park uses the com­fort­able mycon­vento con­nec­tion to the inhouse press lounge: journ­al­ists can sub­scribe for dif­fer­ent top­ics and their data are then assigned to the cor­res­pond­ing dis­tri­bu­tion lists in mycon­vento. At the same time, the con­tact data are cre­ated or updated – includ­ing a pre­vi­ous check, if duplic­ates or data updates are con­cerned. This also works vice versa: if journ­al­ists want to unsub­scribe, their data are removed from the data­base after a pre­vi­ous check. mycon­vento thus man­ages the cent­ral address man­age­ment on a large scale all around events, enter­tain­ment and inform­a­tion transfer.

Case 7

Real Estate

A glob­al ser­vice com­pany of the real-estate industry intensely uses the mycon­vento clip­man­ager for media mon­it­or­ing: Press clip­pings are uploaded by a big media observ­er. Fur­ther art­icles are entered into the Clip­man­ager by the com­pany itself. The art­icles are cat­egor­ised and eval­u­ated accord­ing to indi­vidu­al cri­ter­ia (qual­it­at­ively and quant­it­at­ively). Fur­ther pro­cessing allows to dis­trib­ute press reviews and to cre­ate elab­or­ated media analyses.

Case 8

Automobile manufacturer

For an estab­lished auto­mobile man­u­fac­turer, mycon­vento developed a “test car main­ten­ance” the com­pany has now suc­cess­fully been work­ing with for years. It is con­nec­ted with the inhouse journ­al­ists data­base and main­tained by the press depart­ment. Its employ­ees can thus sched­ule and man­age the lend­ing of test cars to inter­ested journ­al­ists. A cal­en­dar fea­ture always shows, which car has been lend to whom and when it will be avail­able again. A soph­ist­ic­ated order man­age­ment, a remind­er func­tion and extens­ive report­ing pos­sib­il­it­ies round out the system.

Case 9

Insurance group

A Swiss insur­ance group uses mycon­vento for an effect­ive man­age­ment of requests from inter­ested media rep­res­ent­at­ives and fur­ther mul­ti­pli­ers. The record­ing of enquirers incl. check for duplic­ates, the con­tact notes as well as the for­ward­ing func­tion and resub­mis­sion are effected quickly and eas­ily in one work­ing step. This guar­an­tees that no requests get lost or are respon­ded delayed any more.

ready to revolutionize your communication?



Aktion Mensch


Bitte wählen Sie Ihren Wunschtermin:

Dienstag, 9. Juli, 15.00 Uhr

Donnerstag, 11. Juli, 11.00 Uhr

Dienstag, 16. Juli, 15.00 Uhr

Freitag, 19. Juli, 11.00 Uhr

Vielen Dank für Ihr Interesse

Füllen Sie das folgende Formular aus und es wird sich so schnell wie möglich jemand aus unserem Team mit Ihnen in Verbindung setzen.