Case studies
The areas of application in which myconvento is used.
klick
Press relations
myconvento supports you in all important core tasks of your press work: from researching the right media and journalists to building individual relationships and planning and creating press releases. All functions and processes are seamlessly integrated in the user-friendly myconvento interface. The perfect tool for your earned media.
Corporate Newsroom
In addition to “earned media”, which primarily comes from journalists and media, self-created content (“owned media”) is becoming increasingly important for companies, organizations and agencies.
Content planning
From the content idea to planning, development in the team, to distribution in various online channels and social media, myconvento offers you everything from a single source with the “Storydriver” module at a very affordable price.
Media Monitoring
Who writes about us? Which of our reports were picked up by the media? And which terms and topics still play a role for us? Myconvento’s media monitoring answers these questions for you. With the clip manager you can create your own press reviews and media response analyzes and access a variety of sources if necessary.
Author monitoring
Who writes about us, our competitors, our products or our industry? myconvento answers these questions for you with the “Media Intelligence” module. We use artificial intelligence (machine learning) and evaluate a large number of press articles up to the minute.
Influencer Management
Use the hits from “Media Intelligence” to build lasting relationships with these influencers. myconvento offers you powerful address and VIP management.
Association communication
Associations place special demands on their communication. They serve different stakeholder groups. In addition to our own members, these include other associations, political decision-makers and selected media. myconvento enables individual support for the various stakeholder groups, combined with tailor-made communication.
Member management
Save your members in myconvento contact management. Store contributions, statuses and other information that is important for your member management. Sending out mailings and invitations becomes child's play, as you can also address different member groups and committees in a mailing-specific manner.
Invitation and participant management
Do you regularly send invitations to events to various groups from a large address pool? Participations and reactions should be easily managed and usable for follow-up campaigns and repeat invitations? With the “Shipping” and “Events” modules in myconvento, you can set up perfect invitation and participant management.
Crisis communication
Your long-term relationship management in myconvento proves to be a good companion in any crises. And with myconvento's shipping module, you can anticipate your reactions and put texts "in stock". If the worst comes to the worst, it only takes a few clicks to put together current mailing lists and provide them with the relevant information.
Reputation and relationship management
Speed of reaction, ability to provide information, individual approach and targeted display of the relevant information form the basis for your reputation among stakeholders. myconvento offers you the technological basis for this.
Central address management
All address data of your target groups, members and other people in one place, but accessible from anywhere? Stored in accordance with the GDPR, but can also be divided into different groups and used granularly via client management? Update and deletion rules as well as distributed use are data protection compliant? As a relational database with connections between people, roles, companies and distribution lists?
Welcome to the world of myconvento contact management.
Media management and media library
No communication without pictures or videos. The myconvento media library provides perfectly organized storage space from which you can manage your media assets and make them available everywhere.
Press lounge and press area
Turn your contacts into VIPs and offer them the information and individual service they expect from you. Exceed expectations by creating a press lounge on your website. The usual list of press releases becomes an experience space that your contacts are happy to register for and that provides them with exclusive and tailor-made content. Everything is controlled by the myconvento backend, the database in which you determine for each contact what he or she can see and download.
Email marketing
Specialized email marketing tools become obsolete with myconvento. Delayed sending with high frequency, spam protection through authorization procedures, responsive email design, pull and push attachments, success monitoring of delivery, click and opening rates, bounced email handling and multi-stage email campaigns: the myconvento shipping module offers you everything .
What do our customers say about the integrated PR management solution myconvento?
Inviting people to press conferences and managing participants is child's play with the campaign functionality in myconvento. Confirmations are received automatically via an integrated form and all colleagues can see the current registration status at all times. Organization becomes easier and faster.
{As a full-service communications agency, we provide our clients with strategic and operational support. We use myconvento for our press and media work - because this tool enables us to manage media, journalists, press distribution lists and mailing orders for a large number of national and international clients. The research, export and reporting functions enable us to use the tool in a targeted manner.
{
Social Media Publishing
News not only needs to be created, but also needs to be displayed (“posted”) on social media channels. To do this, use the Storydriver. You are flexible when choosing your accounts.